How two brothers revived a failing store into a thriving business.

Jacob and Logan Niemela - Rexius Nutrition Tempe

When my brother and I decided to purchase a Rexius Nutrition store in Tempe, AZ, we knew we were stepping into an exciting challenge. The store had been established since January 2023, and while we were deep in the four-month buying process, we had no idea that the previous owner was struggling to keep it open consistently. Due to a lack of help, the store remained closed for many days during the week. By the time we took over on January 2nd, it was an unpleaseant surprise to find that many of the store’s loyal customers had disappeared.

We quickly realized that reviving foot traffic and customer engagement was going to be our biggest challenge. We needed something fresh, innovative, and effective to bring people back through our doors.

We started with what we knew - investing in an Inbody device so we would have a way to engage our customers with more than just products. We were aware that just having a scale was by no means a ground-breaking strategy, so we kept our eyes peeled for some other x-factor... something that would be unique to Rexius Tempe.

Enter Fitmanager.  

Store Traffic and Sales Are Flowing...

Since implementing the InBody/Fitmanager setup six weeks ago, our business has experienced an incredible transformation. The interactive system has allowed us to create three successful challenges, engage with over 200 customers, and—most importantly—maintain an impressive customer retention rate of over 80%. Customers are captivated by the unique experience we provide; they simply can’t find anything like this elsewhere.

One of the most surprising benefits has been the increase in sales without the need for aggressive sales tactics. Their stunning 6ft SmartMirror displays product recommendations tailored to each customer’s needs, eliminating the traditional high-pressure sales approach that so many people dislike (myself included). Customers trust the system’s recommendations, which has directly boosted our average sales per transaction.

Expanding Our Reach: Gym Partnerships and Challenges

Beyond just revitalizing our in-store experience, we’ve expanded our reach by collaborating with local gyms. The previous owner had only two gym relationships, but in just six weeks, we’ve built relationships with four more, successfully launching two gym challenges and preparing for two additional ones in the coming weeks. Gym owners and managers love how the system enhances value for their members, making it a win-win for everyone involved.

Running Challenges Is A Breeze

With Fitmanager, it's 100% automated. It doesn't take any extra work other than launching the challenge, which takes us 2 minutes to do. No more physically printing off every Inbody scan, then manually entering it into a spreadsheet. Manually figuring out who made the most progress, etc. So we can go from two challenges a year, to two challenges a month - without breaking a sweat.

So long story longer, yes haha. These challenges are such a cash cow instead of a time suck. Add in the unique, super high-value prizes Fitmanager helps us offer with hardly any cost, and every challenge turns-heads and brings in new faces.

And We're Just Getting Started...

We’re not even 50 days into using the the Inbody integrated with Fitmanager, yet the return on investment has been beyond our expectations. At first, we were skeptical -  after dropping the amount of cash we did on the Inbody and looking at all the risks of taking over a struggling business,  we had some reservations about putting our money and our trust in that Fitmanager would be the answer.   I am happy to report that the results speak for themselves—this system is worth every penny. The efficiency, engagement, and revenue growth we’ve seen make it clear that we made the right choice.  

Whats Next For Rexius Tempe...

Our initial success has fueled even bigger ambitions. The goal is to open two more stores in Arizona, and with the trajectory we’re on, that dream will become a reality much sooner than we initially planned.

For anyone hesitant about implementing new technology in their business—trust me, if done right, it can completely transform your revenue and your operations. 

Here’s to growth, innovation, and making big moves!

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